More than a campaign, this is a visual language for change. It connects people to Spotify’s mission, streaming not just for today, but for tomorrow.
SPOTIFY CSR CAMPAIGN
COURSE
Visual systems 2
TERM
Spring 2025
DISCIPLINES
Editorial design, type systems, UXUI, printed matter, OOH
KEYWORDS
Playful, Bold, Fun
INSTRUCTOR
Hunter Wimmer
OBJECTIVE
This project aims to create a unified visual system for Spotify’s CSR campaign that communicates sustainability, social impact, and empowered voices through an energetic and music-driven identity. The goal was to bridge the emotional connection between music and meaningful change, using design to transform CSR into an experience that feels vibrant, human, and distinctly Spotify.
OBJECTIVE
This project aims to create a unified visual system for Spotify’s CSR campaign that communicates sustainability, social impact, and empowered voices through an energetic and music-driven identity. The goal was to bridge the emotional connection between music and meaningful change, using design to transform CSR into an experience that feels vibrant, human, and distinctly Spotify.
BACKGROUND
Most CSR visuals feel distant from brand identity, often appearing corporate and static. The challenge was to make Spotify’s social mission feel as bold and emotional as its music. The design addresses this by combining rhythm-inspired shapes, bold typography, and high-contrast color palettes that visually echo the pulse of sound. A flexible grid system ensures consistency across a brochure, posters, and social media while maintaining creative movement. The inclusion of diverse portraits and candid imagery builds authenticity and a sense of community, reinforcing the message of collective progress. Through this system, the campaign transforms CSR into a cultural statement that resonates with Spotify’s youthful and inclusive audience.
BACKGROUND
Most CSR visuals feel distant from brand identity, often appearing corporate and static. The challenge was to make Spotify’s social mission feel as bold and emotional as its music. The design addresses this by combining rhythm-inspired shapes, bold typography, and high-contrast color palettes that visually echo the pulse of sound. A flexible grid system ensures consistency across a brochure, posters, and social media while maintaining creative movement. The inclusion of diverse portraits and candid imagery builds authenticity and a sense of community, reinforcing the message of collective progress. Through this system, the campaign transforms CSR into a cultural statement that resonates with Spotify’s youthful and inclusive audience.
