A modern revival of tradition where heritage meets refined design.
EGGER BEER PACKAGING
COURSE
Packaging design 3
TERM
Fall 2024
DISCIPLINES
Packaging design, typography
KEYWORDS
Timeless, Authentic
INSTRUCTOR
Thomas McNulty
OBJECTIVE
This project aims to redesign the packaging system for Egger, an Austrian premium beer brand, to express a more refined and modern identity while preserving its traditional craftsmanship. The goal was to create a unified label and packaging language that communicates authenticity, quality, and sophistication to appeal to young professionals seeking a premium yet approachable beer experience.
OBJECTIVE
This project aims to redesign the packaging system for Egger, an Austrian premium beer brand, to express a more refined and modern identity while preserving its traditional craftsmanship. The goal was to create a unified label and packaging language that communicates authenticity, quality, and sophistication to appeal to young professionals seeking a premium yet approachable beer experience.
BACKGROUND
The redesign establishes a structured packaging system that communicates clarity, hierarchy, and balance across the Egger product line. A centered label layout and consistent spacing define a stable grid, while the custom Egger logotype functions as the key visual anchor, combining serif precision with handcrafted detail. Deep green and gold were used to represent the core premium line, while the light beer applies a distinctive blue tone to differentiate freshness and lightness within the same system. Supporting sans-serif typography ensures readability, and unified alignment across bottle, can, and carrier strengthens visual consistency. The result is a cohesive and modern brand system that refines Egger’s image with precise typography and disciplined composition.
BACKGROUND
The redesign establishes a structured packaging system that communicates clarity, hierarchy, and balance across the Egger product line. A centered label layout and consistent spacing define a stable grid, while the custom Egger logotype functions as the key visual anchor, combining serif precision with handcrafted detail. Deep green and gold were used to represent the core premium line, while the light beer applies a distinctive blue tone to differentiate freshness and lightness within the same system. Supporting sans-serif typography ensures readability, and unified alignment across bottle, can, and carrier strengthens visual consistency. The result is a cohesive and modern brand system that refines Egger’s image with precise typography and disciplined composition.
