Hi, I’m Jihyeon, a graphic designer focused on building clear and consistent brand identities. I analyze a project by breaking down its goals, target audience, and communication gaps, then look for visual clues in tone, behavior, and existing materials to understand what’s missing. From there, I define the core message, set a visual structure through typography and grids, and build a system using intentional color, spacing, and hierarchy. I refine by testing how each element works across touchpoints, adjusting until the brand feels coherent, usable, and meaningful.