Design begins with clues, the small but meaningful signals found in context, behavior, and form. I focus on identifying these signals with precision and transforming them into visual systems that are intentional, structured, and emotionally grounded. I approach design as an investigative process that defines the core problem, clarifies what the brand needs to communicate, and builds a system that delivers its message with clarity, purpose, and consistency. I work with essential elements such as color, typography, spacing, composition, scale, and material presence to shape perception, create rhythm, organize information, and maintain a unified and coherent visual language across every touchpoint. This portfolio book reflects that approach. It presents the projects I have created and shows how each one begins with a question, evolves through analysis and refinement, and arrives at a solution shaped by clear thinking and a consistent visual system.