Re-imagining Chobani beyond yogurt, bringing its spirit into everyday kitchen applications design.
CHOBANI KITCHEN PACKAGING
COURSE
Packaging design 3
TERM
Fall 2024
DISCIPLINES
Packaging design
KEYWORDS
Joyful, Friendly, Modern
INSTRUCTOR
Thomas McNulty
OBJECTIVE
This project explores how Chobani’s brand values such as being wholesome, comforting, and community driven can extend beyond yogurt into kitchen appliances. The goal was to design packaging that feels consistent with Chobani’s identity while introducing a fresh visual language suitable for a lifestyle product line. Each package highlights a specific time of day, transforming everyday routines like breakfast or tea time into warm and meaningful moments that align with the brand’s positive and human centered spirit. The target audience includes young professionals and modern families who value wellness, simplicity, and emotional comfort in their daily lifestyle.
OBJECTIVE
This project explores how Chobani’s brand values such as being wholesome, comforting, and community driven can extend beyond yogurt into kitchen appliances. The goal was to design packaging that feels consistent with Chobani’s identity while introducing a fresh visual language suitable for a lifestyle product line. Each package highlights a specific time of day, transforming everyday routines like breakfast or tea time into warm and meaningful moments that align with the brand’s positive and human centered spirit. The target audience includes young professionals and modern families who value wellness, simplicity, and emotional comfort in their daily lifestyle.
BACKGROUND
Chobani is known for its natural warmth and healthy image, but home appliances often appear cold and mechanical. The design solves this by translating food-related familiarity into pro-duct packaging. The naming system like Coffee Time and Juice Time reframes machines as daily rituals, while soft pastel tones inspired by yogurt create a cohesive and inviting kitchen mood. Clean layouts and centered imagery improve clarity and shelf presence, and the overall composition blends naturally with lifestyle elements such as breakfast scenes and fresh ingredients. Through these choices, the design transforms Chobani’s emotional identity into a functional yet comforting kitchen experience.
BACKGROUND
Chobani is known for its natural warmth and healthy image, but home appliances often appear cold and mechanical. The design solves this by translating food-related familiarity into pro-duct packaging. The naming system like Coffee Time and Juice Time reframes machines as daily rituals, while soft pastel tones inspired by yogurt create a cohesive and inviting kitchen mood. Clean layouts and centered imagery improve clarity and shelf presence, and the overall composition blends naturally with lifestyle elements such as breakfast scenes and fresh ingredients. Through these choices, the design transforms Chobani’s emotional identity into a functional yet comforting kitchen experience.
