Connecting travelers to create more affordable and meaningful journeys.
VOYA TRAVEL PLATFORM
COURSE
Strategies for branding
TERM
Studio architecture, workspace design
DISCIPLINES
Branding, UIUX, type systems
KEYWORDS
Connected, adventurous
INSTRUCTOR
David Blankenship
OBJECTIVE
To develop a modern, cohesive branding and visual identity for a travel platform that makes group purchasing and social travel experiences fun and accessible. The design aims to appeal to a variety of travelers from solo adventurers, experience-driven Millennials, and Gen Z to retirees seeking cost-effective trips while highlighting affordability, community, and seamlessly shared planning. By using a clean, contemporary aesthetic with playful touches, the branding communicates excitement, connection, and easy to use features across both digital and print touchpoints.
OBJECTIVE
To develop a modern, cohesive branding and visual identity for a travel platform that makes group purchasing and social travel experiences fun and accessible. The design aims to appeal to a variety of travelers from solo adventurers, experience-driven Millennials, and Gen Z to retirees seeking cost-effective trips while highlighting affordability, community, and seamlessly shared planning. By using a clean, contemporary aesthetic with playful touches, the branding communicates excitement, connection, and easy to use features across both digital and print touchpoints.
BACKGROUND
VOYA operates in the travel and tourism industry, offering flights, hotels, car rentals, and travel packages. Its differentiation lies in connecting like minded travelers through shared costs and collective journeys. The logo expresses this concept through distinct geometric letterforms that fit together into one unified wordmark, representing individuals coming together to share experiences. The color palette combines deep blue and light blue to symbolize connection, trust, and open exploration, reflecting both the reliability of planning and the freedom of travel. This visual language extends across the interface and brand system through rounded geometry, modular grids, and consistent spatial rhythm, creating a cohesive identity that feels modern, approachable, and human centered.
BACKGROUND
VOYA operates in the travel and tourism industry, offering flights, hotels, car rentals, and travel packages. Its differentiation lies in connecting like minded travelers through shared costs and collective journeys. The logo expresses this concept through distinct geometric letterforms that fit together into one unified wordmark, representing individuals coming together to share experiences. The color palette combines deep blue and light blue to symbolize connection, trust, and open exploration, reflecting both the reliability of planning and the freedom of travel. This visual language extends across the interface and brand system through rounded geometry, modular grids, and consistent spatial rhythm, creating a cohesive identity that feels modern, approachable, and human centered.
