Representing noir’s mysterious essence into a sleek, monochrome expression of elegance.
NOIR BAR BRANDING
COURSE
Strategies for branding
TERM
Fall 2024
DISCIPLINES
Branding, typography
KEYWORDS
Monochrome, mysterious
INSTRUCTOR
David Blankenship
OBJECTIVE
To develop a sophisticated branding and visual identity for NOIR, a bar inspired by classic film noir. The design aims to communicate mystery, elegance, and exclusivity through a minimalist, monochrome aesthetic, creating an intimate and cinematic experience that aligns with the bar’s hidden gem concept. The branding covers all touchpoints, including logo, visual identity, and supporting materials, to ensure a cohesive and memorable presence.
OBJECTIVE
To develop a sophisticated branding and visual identity for NOIR, a bar inspired by classic film noir. The design aims to communicate mystery, elegance, and exclusivity through a minimalist, monochrome aesthetic, creating an intimate and cinematic experience that aligns with the bar’s hidden gem concept. The branding covers all touchpoints, including logo, visual identity, and supporting materials, to ensure a cohesive and memorable presence.
BACKGROUND
NOIR is a bar located in North Beach, San Francisco, designed to offer a mysterious and elegant escape for discerning adults aged 28–55. Inspired by 1930s film noir, the bar features a discreet entrance, dim lighting, and minimalist décor to create an intimate and exclusive atmosphere. The target audience includes working professionals, entrepreneurs, artists, and visitors seeking unique, stylish, and niche experiences. The branding project focused on translating this concept into a modern visual language, encompassing logo design, brand identity, business stationery, and other supporting materials to reflect the bar’s sophistication, cinematic elegance, and timeless allure.
BACKGROUND
NOIR is a bar located in North Beach, San Francisco, designed to offer a mysterious and elegant escape for discerning adults aged 28–55. Inspired by 1930s film noir, the bar features a discreet entrance, dim lighting, and minimalist décor to create an intimate and exclusive atmosphere. The target audience includes working professionals, entrepreneurs, artists, and visitors seeking unique, stylish, and niche experiences. The branding project focused on translating this concept into a modern visual language, encompassing logo design, brand identity, business stationery, and other supporting materials to reflect the bar’s sophistication, cinematic elegance, and timeless allure.
