Visualizing digital distraction to raise real-world awareness.
SCREEN ADDICTION CAMPAIGN
COURSE
Visual Systems 1
TERM
Fall 2024
DISCIPLINES
Typography, printed matter
KEYWORDS
Broken, brutal, aware
INSTRUCTOR
Peter Chun
OBJECTIVE
To raise awareness about the dangers of texting and driving among teenagers, using visually striking posters that communicate urgency and encourage responsible behavior on the road.
OBJECTIVE
To raise awareness about the dangers of texting and driving among teenagers, using visually striking posters that communicate urgency and encourage responsible behavior on the road.
BACKGROUND
Smartphone addiction has become an increasing concern among teenagers, affecting their focus, decision-making, and awareness in daily life. This campaign explores the tension between digital attachment and real-world responsibility, translating the invisible consequences of constant phone use into a visual narrative. By using broken screen imagery and distorted typography, the designs confront viewers with the potential dangers of distraction, encouraging reflection on how overreliance on smartphones can impact safety and well-being.
BACKGROUND
Smartphone addiction has become an increasing concern among teenagers, affecting their focus, decision-making, and awareness in daily life. This campaign explores the tension between digital attachment and real-world responsibility, translating the invisible consequences of constant phone use into a visual narrative. By using broken screen imagery and distorted typography, the designs confront viewers with the potential dangers of distraction, encouraging reflection on how overreliance on smartphones can impact safety and well-being.
